Search engine marketing encompasses a range of activities all centred around making your website more visible when someone uses a search engine.
If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands.
Screaming Frog offer a fully integrated and holistic approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimisation (SEO) and pay-per-click. (PPC)
While they are separate approaches, each compliment the other when combined in a single integrated marketing strategy. You can find out a little bit more about each of these approaches offered by our agency below.
Search Engine Optimisation
Considering the size of the competitive landscape, its continued growth and the search engines’ evolving algorithms, search engine optimisation has become an essential requirement for every company. Depending on the website and competitive nature of the market, SEO is typically a medium to long-term strategy. Achieving sustainable, high rankings through SEO offers unparalleled potential for return in the long-term.
Pay-Per-Click-Advertising
Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately and provides the advertiser with complete control over the keywords, adverts and budget. The ability to track conversions and attribute value to this marketing spend means it is one of the most effective ways at reaching your audience online.
Contact Screaming Frog today to find out how our search engine marketing services can help your business leap to the top of the search engines.
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